Smart Menu
A promotional TVC for the Utop app (an FPT Software subsidiary), focusing on the convenience of the Smart Menu feature.
Project Overview
Following the success of previous campaigns, I continued my collaboration with Utop to produce a promotional TVC specifically targeting their "Smart Menu" feature. The goal was to communicate the speed, ease of use, and convenience of ordering ahead to skip the line.
Workflow & Execution
Concept & Production
Designed the visual flow of the commercial to effectively highlight the UI of the Utop app while telling a relatable story of a busy customer saving time. Managed the shoot to capture vibrant, engaging lifestyle footage.
Post-Production & Motion Graphics
Executed the video editing with a focus on upbeat pacing. Integrated custom motion graphics using After Effects to animate the app interface elements, ensuring the product features were clearly demonstrated within the live-action context.
Tech Stack & Roles
Client
Utop (FPT Software)
Role
Director, Editor, Motion Designer
Type
App Promo TVC