Food Court Bitexco
An indie TVC produced for the Utop app (an FPT Software subsidiary), filmed on location at Bitexco.
Project Overview
I was tasked with producing an indie TV commercial for Utop, a technology app heavily focused on food court ordering, developed by FPT Software. The project required an agile, end-to-end production approach. Taking ownership from the initial brief, I conceptualized the core advertisement idea and translated it into a compelling visual narrative.
Workflow & Execution
Conceptualization & Directing
Developed the script and visual treatment to highlight the convenience of the Utop app in a busy environment like the Bitexco Food Court. Directed the talent and managed the on-location shoot to ensure the energetic and modern vibe of the brand was captured.
Filming, Editing & VFX
Operated the camera on-site and handled post-production. The edit required pacey cuts, seamless color grading, and integrated VFX/motion graphics to overlay the app UI organically into the live-action footage, creating a cohesive and persuasive final commercial.
Tech Stack & Roles
Client
Utop (FPT Software)
Role
Director, Videographer, Editor, VFX
Type
Commercial / Indie TVC